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Breakage Defence collection provides up to 97% less hair breakageClinically Proven Healthier-looking Hair with Every Washshampoo & conditioner vs non conditioning shampoo USAGE:WHO: Great for damage doers & strength seekers alike! WHEN: Daily cleanse to reinforce hair against damage. HOW: Lather into wet hair; repeat if you want to. Follow with Breakage Defence Conditioner to lock in strength while locking out damage.