HAIR THRIVES IN ANY ENVIRONMENT

HAIR THRIVES IN ANY ENVIRONMENT

Ever wonder why your hair suddenly gets static or frizz—especially when the weather changes? That’s because it’s trying to balance internal water content with the amount of water in the air all around it. And unfortunately damaged hair is not able to maintain a proper moisture level.
Frizz is caused by too much moisture in hair. When there is more moisture in your hair than in the air, your hair will return to its natural shape – meaning it can’t hold a curl if you curled it, and it won’t stay smooth if you straightened it. How FAST this happens depends on damage level and exposure. That’s why, on a humid day, the top of your hair and the ends get frizzy first.
Static electricity is caused by too little moisture in your hair. Your hair can build up an electrical charge and if it doesn’t have enough moisture inside, then it can’t dissipate this collected energy. Damaged hair is missing the protective barrier that keeps moisture in, and dehydrated hair isn’t able to neutralize the electrical charge. So hair fibres repel each other like two equal magnets – and your hair ends up standing up on end! But Pantene conditioner helps hair maintain the ideal movement and balance of moisture in and out of each hair strand, so it stays perfectly hydrated. So you stay looking frizz-free and fabulous no matter the weather or where you live!

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