PREP YOURSELF FOR INCREDIBLE colour

PREP YOURSELF FOR INCREDIBLE colour

You colour your hair because it makes you look great, right?! So you want the full glory of colour. Not colour that is uneven or fades too fast. Well the secret to lasting, vibrant, GORGEOUS hair colour is prepping. And here’s why...
Hair has mineral impurities on the surface that cause the colour to develop too soon. This can result in uneven colour. It also prevents colour molecules from being fully absorbed into hair, which is what makes your colour last longer. So if you want a vibrant ombre, or long lasting highlights, you need to prepare your hair first.
Pantene conditioner helps prevent colour fade by washing away minerals that block colour. (It’s kind of like dusting off the surface of your hair.) This allows the colour to go deep and develop as it was meant to — for amazing hair colour. So you look fabulous, not faded.