Art Page Ingredients


hair shares similar biology
to that of the skin

Over time our hair goes through biological changes, leading to multiple needs at one. In our youth more
oil and pigment is produced, resulting in greasier, shinier hair with more body. While in our later years,
there is a reduction in hair diameter, we produce fewer hair fibres and develop less pigmentation.
There is also less oil production and hair startsthinning, leading to increased dryness, unruliness
and breakage. And when greys come, they are easily exposed to oxidative stress taking on yellow tones
and becoming very unruly.


tailored nutrition
for hair at every age

Introducing Pantene Pro-V Hair Biology, a NEW premium collection that has been created following
ground-breaking research from Pantene scientists, who discovered hair needs the same tailored
approach that we treat our skin to as we enter new life stages.

Age 15-35:
cleanse & reconstruct

Like skin, during youth we tend to have combination hair: greasy roots due to high sebum production,
damaged & dry lengths as we wear our hair long and style more often. Introducing our first system
without silicones, witha unique blend of Rose Water, Micellar Water and Pro-V to nourish damaged
lengths and deeply cleanse your roots, for free-flowing healthy-looking hair.

Age 35+:
defrizz & illuminate

Over time our scalp oil production slows, leading to increased dryness, unruliness and breakage,
particularly for women with thick & wavy hair. Our deeply moisturizing formula with Hyaluronic Acidbr>- now designed for hair -Omega 9 and Pro-v works to fight stubborn frizz, add elasticity and boost
colour vibrancy.

Age 35+:
full & vibrant

Our solution to thinning, dry and damaged hair due to frequent colouring. Our formula boosts fullness
of thinning hairrevives dullness and helps repair colour damage, witha unique blend of Lotus Flower,
Omega 9 and Pro-vtoprevent signs of aging,double volume and boost colour vibrancy.

grey & glowing

Grey hair has a unique biology, taking on yellow tones & becoming unruly. Pantene’s new system
developed for white and grey hair. Our purple shampoo that blends Pro-V, jojoba oil and our highest
concentration of antioxidants, neutralizing yellow and brassy tones, while softening rebellious strands.
Fight brassiness, for smooth greys that glow.