NEW RESEARCH BY PANTENE PRO-V SHOWS THAT
hair shares similar biology
to that of the skin
Over time our hair goes through biological changes, leading to multiple needs at one. In our youth more
oil and pigment is produced, resulting in greasier, shinier hair with more body. While in our later years,
there is a reduction in hair diameter, we produce fewer hair fibres and develop less pigmentation.
There is also less oil production and hair startsthinning, leading to increased dryness, unruliness
and breakage. And when greys come, they are easily exposed to oxidative stress taking on yellow tones
and becoming very unruly.