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Hydra Intensify Shampoo was created to treat key signs of dehydrated hair: roughness, frizz, brittleness & dullness. The formula acts to deflect humidity and damage while sealing hydration in. Long-lasting velvet hydration for any hair length combing /styling damage.USAGE:WHO: Women with wavy, frizz-prone hair looking to defy humidity.WHEN: Daily to nourish hair and keep it feeling moisturized all day.HOW: Massage into wet hair and work into a rich, luxurious lather. Rinse thoroughly. Follow with Hydra Intensify Conditioner for long-lasting velvet hydration