Looking for the Best purple shampoo for every shade? We can help.



Heard of purple shampoo, but not sure what makes it so great? If you have blonde, silver or grey hair, then it’s definitely time you wised up on it. We all have different hair types, which is why it’s so important to tailor your haircare routine to your hair’s unique needs.

Whether you’re looking for the best shampoo for blonde hair or the best shampoo for grey hair, a purple formula works to keep your shade at its very best, with none of those dreaded brassy, yellow tones.

So what exactly is purple shampoo, and how does it work? Keep reading to find out why it’s your hair’s new best friend.

What is purple shampoo and how does it work?

Blonde and silver hair types are more likely to take on yellow tones over time, something you may wish to prevent. That’s where purple shampoo comes in: it deposits purple pigments into the hair to neutralise any unwanted yellow tones. Purple shampoo neutralises brassy, yellow-ish hair, so don’t be shocked when you open the bottle for the first time by the bright purple shade of the formula!

Pantene Hair Biology Grey & Glowing Shampoo is a purple formula that not only helps to correct these yellow tones but the antioxidant rich formula protects against environmental factors like damaging ions and UV rays.

It’s also packed with nourishing jojoba oil to rejuvenate shine levels and give dry, thirsty hair a generous dose of hydration, keeping your hair soft and silky. These agents help ensure that the pigments don’t dry out the hair.

Because of its colour correcting properties, this one is also great shampoo for blonde hair that is prone to brassiness. What more could you ask for?

The best way to use purple shampoo

The first thing to understand is how often to use a purple shampoo. The more regularly you use it, the cooler and cooler in tone your blonde, grey or white hair will be. For grey, white and ice blonde colours, a purple shampoo can be used every time you wash your hair. For warmer blonde tones, 1-2 times per week is enough. It all depends on your hair colour today and what tone you want to have, so it’s worth experimenting.

When using your purple shampoo, lather as you usually would but, rather than rinsing straight away, leave the shampoo in your hair for a few minutes to allow those purple pigments to get to work. Then rinse the purple-ness away and follow with a good moisturizing conditioner.

What are some of the best hair products for brassiness?

Using the right conditioner is just as important as shampoo in the fight against yellow tones. Pantene Hair Biology Grey & Glowing Conditioner replenishes nutrients and adds softness every time you wash.

Regular deep treatments are an essential way to keep moisture up and hair damage levels to a minimum. 1-2 times a week, use the Pantene Hair Biology Grey & Glowing Mask for a more intense dose of hair-loving ingredients. Leave to soak into your hair for a few minutes (or longer, if you have the time) for silky soft hair afterwards.

Don’t forget to use some form of heat protection every time you dry or style your hair. Excessive heat and high temperatures cause your hair to lose essential moisture, which in turn causes it to become very dry and more prone to breakage taking on those pesky brassy tones.

Spritz Pantene Gold Series Thermal Heat Protector before every blow dry, straightening or curling session to shield your hair from future damage; it’ll help maintain your coveted radiant shade in the long run.

Time you invested in some purple shampoo? We think so too...

Our Hair Biology collection is specifically formulated to care for your hair at each unique life stage with its different concerns. From oily teen years to beating brassiness in greys, our science-backed ranges have your back with optimized shampoo, conditioner and deep treatment mask for great hair no matter your age.