GREY and GLOWING

"I'M A WOMAN
OF A CERTAIN AGE, CERTAIN.
I WILL GO PROUDLY GREY"

grey & glowing

FOR GREYS THAT GLOW

Your hair’s biological
characteristics at

grey

Grey hair lacks the color pigment melanin. Losing melanin, also reduces
the natural protection of hair against UV rays, leading to + 30-50%
damage compared to non-grey hair!
The fibers are more easily filtered by light appearing opaque and more
sensitive to oxidative stress leading to brassy tones.
The first greys stick out in contrast of remaining dark hair, looking
not aligned easily, resulting in an unruly and wiry look

Which hair biology
blend is best?

grey & glowing

Fights yellow and brassy tones.
Softens rebellious strands.
Gives smooth greys that glow.

How it works?

Our intense purple shampoo technology acts on existing yellow fibers,
turning yellows into white a whiter tones...
just like a concealer / CC cream!

Ingredients

ANTIOXIDANTS

Equipped with our highest level of antioxidants protecting from external,
sources like damaging ions or UV-induced additional yellowing
of hair in the future.

JOJOBA OIL

Our rich formula with jojoba oil brings back shine
and provide hydration for dry, wiry hair thirsty for nourishment.

PURPLE SHAMPOO

Purple shampoo neutralizes yellows with antioxidants.

SHAMPOO
for white & grey hair
CONDITIONER
for white & grey hair
MASK
for white & grey hair